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BLFA Final: Flybe -vs- EasyJet

August 28th, 2008 by sara

So this is it. Less than a month after we began our search to find the UK’s greenest low-fares airline we’re down to the final two, Flybe and EasyJet. Flybe reached the finals after defeating Aer Lingus (3 - 2) and Ryanair (3 - 2). EasyJet reached the finals with stellar victories over Thomson Fly (4 - 1) and Monarch (4 - 1). Now it’s time to decide, once and for all, who’s the UK’s greenest low-fares airline.

The Basics:

Flybe

flybe

Founded 1979
Fleet Size 76 Aircraft
Website www.flybe.com
Passengers 5m (approx)
Destinations 46
CEO Jim French

Flybe, formerly Jersey European Airways, has not grown as quickly as other airlines. It’s only in the past 6 years that company has come onto the scene. First it was renamed British European in 2000, and then Flybe in 2002 with a repositioning as a low-fares aline. In 2007 Flybe took over BA Connect, British Airway’s’ regional service. BA currently owns 15% of the company.

EasyJet

easyjet plane

Founded 1995
Fleet Size 165 Aircraft
Website www.easyjet.com
Passengers 37m (2007
Destinations 103
CEO Andrew Harrison

Wasn’t Airline a great program? It’s probably annoying that it did so much to promote EasyJet at the time. EasyJet is Ryanair’s biggest competitor and has remained at the forefront of the low-cost airline movement. Most Recently EasyJet has purchased GO, expanded into Gatwick Airport and plans to move in to Manchester too.

Head to Head

 

Flybe

EasyJet

Carbon Offsetting

Flybe has a carbon offsetting program using PURE as their provider. However, PURE is not as transparent as EasyJet’s approved UN scheme.

(0)

EasyJet has launched a carbon offsetting program using UN approved carbon reductions schemes.  EasyJet just takes the point by using a UN approved scheme, including a carbon calculator and being the most transparent with costs.

(1)

Age of Aircrafts

This was always going to be one-sided wasn’t it? The average age of Flybe’s fleet is 4.9 years.

(0)

EasyJet has one of the youngest and most fuel-efficient fleets in the business. The average age is just 3.3 years.

(1)

Passenger Load

Flybe’s passenger load for April isn’t so good. On average they filled 63.2% of seats on any given aircraft.

(0)

EasyJet’s passenger load for April was much better. EasyJet’s passenger load was a mighty 78.8%.

(1)

Green Initiatives

Flybe takes their first point with an extensive section on their website detailing their approach to the green issue. This includes an innovative eco-labelling scheme, carbon-emissions trading, in addition to their offsetting program.  

(1)

EasyJet is one of the four major low-cost airlines which offers a detailed environmental code. This includes the steps they are taking to tackle climate change. Which means both on the ground and in the air. It’s good, but could use a little more detail.

(0)

Locations & Destinations

Flybe comes in second, but only just. They fly to mainly first tier airports in Europe meaning passengers don’t need to take out additional transport once they have arrived. However, some of their regional destinations can be better served by train and other forms of transport.

(0)

EasyJet are slightly better by offering a greater geographical spread of locations and flying to destinations in a manner that requires less additional transport on the ground.

(1)


Flybe: 1

EasyJet: 4

Easyjet is the greenest low-fares airline in the UK. Generally speaking, it’s been an interesting investigation. There is a major split in the low-fares airline community at the moment about how to tackle climate change. Three airlines, EasyJet, Flybe and Monarch are actively taking steps to tackle the problem. Thomson Fly gets caught saying they want to but not making any actions to support it. The rest, Ryanair, Aer Lingus and BMI Baby either ignore the problem or often deliberately provoke environmentalists.

I hope you enjoyed reading this, it’s been fun to write.

Catch up on what you’ve missed so far:

BLFA Semi-Final: Monarch 1 - 4 EasyJet

BLFA Semi-Final: Ryanair 2 - 3 Flybe

BLFA Round One: Thomson 1 - 4 Easyjet

BLFA Round One: BMI Baby 1 - 4 Monarch

BLFA Round One: Aer Lingus 2 - 3 Flybe

BLFA Round One: Ryanair 3 - 2 Jet2

BeMoreEco Launches Battle of the Low Fares Airline

BLFA Semi-Final: Ryanair -vs- Flybe

August 27th, 2008 by sara

The battle of the low-fares airlines green credentials is really heating up now. Today we have the first of the semi-finals between Ryanair and Flybe. Which is the greener low-fares airline? Lets find out.

The Basics:

Ryanair

Ryanair flight

Founded 1985
Fleet Size 166 Aircraft
Website www.ryanair.com
Passengers 52m per year
Destinations 132
MD Michael O’Leary

Following the deregulation of the European air industry, Ryanair attacked the market with colossal speed. They pioneered the low-fares airline concept in Europe and have witnessed an ever increasing number of passengers. Ryanair is now the 3rd largest airline in Europe.

Flybe

flybe

Founded 1979
Fleet Size 76 Aircraft
Website www.flybe.com
Passengers 5m (Approx)
Destinations 46
CEO Jim French

Flybe, formerly Jersey European Airways, has not grown as quickly as other airlines. It’s only in the past 6 years that company has come onto the scene. First it was renamed British European in 2000, and then Flybe in 2002 with a repositioning as a low-fares aline. In 2007 Flybe took over BA Connect, British Airway’s’ regional service. BA currently owns 15% of the company.

Head to Head

 

Ryanair

Flybe

Carbon Offsetting

Ryanair does not offer any sort of carbon offsetting program. Nor does it look like they will in the near future.

(0) 

Flybe has a carbon offsetting program using PURE as their provider. While details of PURE aren’t immediately clear, they do subscribe to the government’s code of best practice. Especially the credits used and the information provided.

(1)

Age of Aircrafts

Ryanair easily takes this point. They own one of the most modern fleets around. The airline comprises 166 Boeing 737 Next Generation aircrafts. The average age of their fleet is 2.8 years

(1)

Flybe’s fleet isn’t so old neither. With a 5 aged BAE 146 aircrafts at 18.9 years, 39 Dash 8s aged 2.8 years, 19 Embraer 135s aged 7.9 years and 11 Embraer 190s aged less than a year. The average age of the fleet is 4.9 years.

(0)

Passenger Load

Ryanair has an unbeatable 89% passenger load. Can any airline come close to that?

(1)

Flybe struggles a little more on this one with a passenger load of just 65.7% in May 2008.

(0)

Green Initiatives

Ryanair CEO is outspoken about his views towards "environ-mentalists". Ryanair does not offer any green initiatives and is not making any significant strides to engage in the green debate.

(0)

Flybe has created a section on their website dedicated to the environment cause. This includes pioneering an eco-labelling scheme, engaging in carbon emissions trading and their carbon offsetting program.

(1)

Locations & Destinations

Ryanair are known for saving money by using second-tier airports, often outside the major cities. This means customers need to take additional transport to reach their destinations.

(0)

Flybe takes this point, but only by flying to more destination airports rather than second-tier European airports. Some of Flybe’s destinations are poor, especially the regional to regional routes which could be better served by train or even motor vehicles.

(1)


Ryanair: 2

Flybe: 3

So, we’ve had a big upset here, as Flybe skips past Ryanair to reach the finals of the Battle of the Low-Fares Airlines. Flybe will be up against either Monarch or Easyjet. Who will be the UK’s greenest low-fares airline? Time will tell.

The second semi-final will take place on Thursday.

Catch up on what you’ve missed so far:

BLFA Round One: Thomson 1 - 4 Easyjet

BLFA Round One: BMI Baby 1 - 4 Monarch

BLFA Round One: Aer Lingus 2 - 3 Flybe

BLFA Round One: Ryanair 3 - 2 Jet2

BeMoreEco Launches Battle of the Low Fares Airline

The Ultimate Round-Up Of Green Back-To-School Advice

August 26th, 2008 by sara

backtoschool2008 With green on the mind and kids in the brain, buying all your back to school clothing ranks highly on the agenda at the moment. The back-to-school posts have been coming in thick and fast on the blogosphere, so fast it’s been difficult to keep up. So here is a useful round-up of some of the best green back-to-school posts on the internet.

Eco-Street: Your Green "Back To School" Guide - Eco-Street gets us going with some great ideas of where and how to purchase green uniforms, lunch boxes, bags and stationary. They’ve even added a few PTA fundraising ideas.

Budget-Ecoist: Web Round-Up - Back to School Edition: Budget-Ecoist has a great round-up of some of the best back-to-school posts on the web.

Ethical Pulse: Think Green For Back To School - Reduce, Reuse and Recycle - Some good ideas from Ethical Pulse about reusing your existing items, recycling and reducing waste associated with items like food packaging in lunch boxes.

The Guardian: The green route back to school - Matt Gribble wrote this last year, but it applies even more today. Matt explains where you can find recycled stationary, secondhand uniforms and even recycled paper.

Eco-Fabulous: Back to School in College Green - Bamboo fiber sheets, LED Desk Lamps and 100% recycled rubber bulletin boards, Eco-fabulous shares where to buy your college-vanishing child eco-friendly products.

Eco Child’s Play: Low Impact Living: Back to School Green Style! - Cassie Walker tackles the fashion-problem with greener uniforms, how to green school supplies and the green options for getting your kids to school.

Sustainablog: Back to School Shopping Madness: From Kindergarten through College, It’s Time to Curb the Stuff - Robin Shreeves explains how and why you should stop buying your kids so much back-to-school stuff.

Green SAHM: Keeping Back to School Sane - Stephanie talks from her experience of keeping your back-to-school experience on the right side of sane.

Kellibestoliver: Think Green For Back to School - Kelli’s small post packs a hell of a resource-fuelled punch. Plenty of links here to keep you in the green.

UK Energy Saving Blog: How Can Going Back To School Be Green - The UK Energy Saving blog chimes in with some quick advice about saving energy

Moms In A Blog: Back To School - The Green Way - Crystal Unrau explains how to green your school supplies, lunch boxes, wardrobes and even your childrens’ homework.

Planet Green: Back to School Thrift Store Shopping - Take the eco option and buy back to school clothes from thrift stores.

Great Green Goods: Back to School: Recycled Lunch Bags - Will your children like recycled lunch bags? They sure look ok.

Living from More Than: Back-to-school goes green - Charlie Peverett debates some of the top tips about making back-to-school even greener.

My Yoga Online: Earth Friendly Back To School Shopping: Some more American-based back to school advice, how to buy green uniforms for your young tots.

Green & Clean Mom: Win a Green Back to School Kit - Win a green back to school kit.

Can you add any more links? Or do you have some great advice or experience to share?

BLFA Round 1: Thomson Fly -vs- EasyJet

August 23rd, 2008 by sara

It’s the final day of round one, and it’s about to get serious. We’ve got Thomson Fly up against low-fare giants EasyJet. What happened to Air-Southwest you ask? Simple, they’re just not in the same league. Air Southwest has an airline of just 5 aircraft, Thomson Fly is many times more popular. So we’ve decided to use Thomson Fly instead. Who has the greenest credentials? Lets find out.

The Basics:

Thomson Fly

thomsonfly

Founded 1962
Fleet Size 47 Aircraft
Website http://www.thomsonfly.com
Passengers 8m (2007)
Destinations 87
MD Chris Browne

You might better remember Thomson Fly as Britannia Airways. Thomson Fly traces it’s foundations back to 1962, and was known as Britannia until 2004. Then, like other airlines it repositioned itself into the low-fares market and has been competing there ever since. It’s not the fastest growing airline, but it is popular for being on-time and has expanded significantly in the past few years.

EasyJet

easyjet plane

Founded 1995
Fleet Size 165 Aircraft
Website www.easyjet.com
Passengers 37m (2007
Destinations 103
CEO Andrew Harrison

Wasn’t Airline a great program? It’s probably annoying that it did so much to promote EasyJet at the time. EasyJet is Ryanair’s biggest competitor and has remained at the forefront of the low-cost airline movement. Most Recently EasyJet has purchased GO, expanded into Gatwick Airport and plans to move in to Manchester too.

Head to Head

 

Thomson Fly

EasyJet

Carbon Offsetting

Despite a raft of bizarre claims, Thomson Fly does not visibly offer any form of carbon offsetting program.

(0) 

EasyJet offers a detailed carbon offsetting program including a carbon calculator for your trip and using UN approved carbon reduction schemes. Of every £1 spent on carbon offsetting, 80p reaches the offsetting project (15p tax, 5p admin)

(1)

Age of Aircrafts

Thomson Fly operates 12 Boeing 737s aged 11.4 years, 12 737s Next Gens aged 3.4 years, 15 Boeing 757 aged 14.1 years and 8 Boring 767 aged 10.6 years.

The average age of Thomson Fly’s fleet is 10 years.

(0)

We have a difference of opinion here. EasyJet claim the age of their fleet is 2.3 years, Fleet Age says 3.3. Here’s how airfleets break it down:
104 Airbus 319s aged 2.5 years, 9 A320s aged 5.6 years, 7 A321s aged 2.9 years and 30 Boeing 37 Next Gen aged 5.8 years.

With an average of 3.3% or 2.3% they still win, it would just be nice to know which.

(1)

Passenger Load

Using April 2008 as our benchmark, the CAA reports Thomson Fly’s passenger load as an impressive 85.6%.

Which is impressive.

(1)

For April 2008, EasyJet’s passenger load was a slightly lower 78.8%.

It’s probably higher during summer mind.

(0)

Green Initiatives

Thomson Fly’s Green Initiatives are a mish-mash of bad judgement.

(0)

Sure you can always fault a company for never doing enough when it comes to green flying, but EasyJet certainly tackle it better than others. EasyJet have an extensive environmental code. Tackling problems in the air and on the ground. They are also outspoken against the problems in the industry.

(1)

Locations & Destinations

There is good and bad here. The good if that Thomson Fly does use a good range of regional airports in Great Britain. The bad is that these bases typically fly to second-tier airports requiring to take additional transport to reach their destinations.

(0)

Whilst EasyJet do tend to use the busier UK airports (though they thankfully skip Heathrow), they tend to be a point-to-point airline. This means customers reach their destination outright.

(1)


Thomson Fly: 1

EasyJet: 4

So, perhaps it isn’t a great surprise that EasyJet have come through here. Becoming the more environmentally-aware airline of the two big ones is a natural step for EasyJet to take. It will now be interesting to see just how far the airline can go in this competition.

They will be next up against Monarch this coming Thursday.

Catch up on what you’ve missed so far:

BLFA Round One: BMI Baby 1 - 4 Monarch

BLFA Round One: Aer Lingus 2 - 3 Flybe

BLFA Round One: Ryanair 3 - 2 Jet2

BeMoreEco Launches Battle of the Low Fares Airline

Dumb Green Ideas of the Week: 8

August 22nd, 2008 by sara

It’s Friday again, thanks heavens. That means it must be time for another roundup of this weeks dumbest green ideas. So without delay…

 

Dumb Green Idea: Solar-powered neck-tie

solarpowerednecktie This got a lot of attention thos week, mainly because it’s an incredibly dumb green idea. No doubt it’ll spread amongst the celebs needing the green cred. It’s a Solar Powered neckie. It’s ambitious, but extremely foolhardy. First, ties are going out of fashion these days. Second, it looks awful. Really, really, awful. The artists impressions don’t help at all. Third, do people really spend much time in the sun?

Ah, yes, and there is a jacket.

Why not a solar powered umbrella?

How Dumb? 6/10

 

Dumb Green Idea: Gwyneth Paltrow Stars in Fur Ad

Gwyneth Paltrow has been commended by environmentalists of late. She’s encouraged supports to eat an organic vegetarian diet and recently hosted a charity benefit to save horses from slaughter. So it’s extraordinary that her agent would let her star in an ads for fur-lined boots and bags. PETA elegantly stated "Paltrow’s beauty is only skin deep".

Not to mention reports on Sprig that she refused to mingle with the common folk at her horse-slaughter fundraiser.

How Dumb? 7/10

 

Dumb Green Idea: PETA to buy Sea World?

shamu That’s right. Shamu and co might soon be set free into the big bad ocean. Where, apparently, they’ll last about five seconds before wondering where the guy with the bucket of fish has gone, or why that big toothy creature is starting to swim mighty close.

PETA apparently wants to buy Sea World and setup a virtual reality theme park on the site, release some of the animals and put the rest in a marine life centre.

Ambitious, certainly. Dumb, most definitely. The animals at the Sea World resort are entirely reliant upon humans and they offer visitors a rare chance to admire brilliant creatures. In comparison with zoos in Beijing and India, the conditions for the animals are far better.

How Dumb? 8/10 - Some things just aren’t meant to be.

 

Dumb Green Idea: Bush’s Stealth Attack on Endangered Species

Talk about sneaky, at the moment when half the country is on vacation and the other half are watching the Olympics, George Bush is try to sneak through some legislation that will prevent biologists from the US Fish and Wildlife Service, and the National Marine Fisheries Service from advising federal agencies evaluating projects that could impact endangered species.

Those that would make the decisions, if this act is passed, would be agencies including the forest Service, the Minerals Management Service and the Department of Transportation. Mostly for projects in which approval would benefit them (e.g. timber allotments and mining roads).

Luckily the Press Association spotted it, and others got wind. Obama has pledged to nullify the act.

How Dumb? 7/10 - Surely they knew someone would spot the advert?

BLFA Round One: BMI Baby -vs- Monarch

August 22nd, 2008 by sara

It’s day 3 in our great battle of the low-fares airline. Each day we put the green credentials of two airlines head to head, with one emerging victories. So far we’ve seen Ryanair defeat Jet2 and Flybe defeat Aer Lingus. Today we’re going to pit BMI Baby against Monarch to see who will be third airline to advance into the semi-finals.

BMI Baby (The airline with tiny fares)

bmibaby

Founded 2002
Fleet Size 18 Aircraft
Website www.bmibaby.com
Passengers 10.6m (2007)
Destinations 35
CEO Nigel Turner

BMI Baby is another newcomer to the scene, and a subsidiary of East Midlands Airways. BMI Baby began flights from East Midlands airport and quickly found a profitable niche across the midlands and up to Manchester. Today it primarily focuses on flights to Glasgow, Edinburgh, Belfast and Ireland, and is proving popular with both casual holidays and business travellers.

Monarch (The low fares airline that cares)

monarch

Founded 1967
Fleet Size 32 Aircraft
Website www.monarch.co.uk
Passengers 6m+
Destinations 100+
CEO Peter Brown

Monarch Airlines has grown steadily since it’s inception 41 years ago. From it’s original base in Luton the airline expanded to include Gatwick, Glasgow and Manchester within the UK, and several destinations abroad. It was not until 2004 that Monarch repositioned itself as a low-fares airline going head-to-head with Easjet and Ryanair. Monarch currently has it’s sight site on launching a low-fares service to destinations in North America.

Head to Head


BMI Baby

Monarch

Carbon Offsetting

BMI Baby has not published a CO2 policy for its customers, nor can I find any intention that it plans to do so.

(0)

Monarch has a detailed section of their website stressing their environmental credentials including a carbon offset scheme, a carbon calculator and a program in conjunction with Climate Care.

(1)

Age of Aircrafts

BMI Baby’s fleet comprises 18 Boeing 737’s, each aged 13.3 years.
(0)
This is a close one. Monarch’s fleet consists of 8 Boeing’s (7 aged 23 years, 1 aged 11.2 years) and 23 Airbus A300s - A330s (aged between 7.2 and 17.9 years).

The average age of Monarch’s fleet is 13.1 years. It’s worth noting that Monarch was amongst the first to order 6 Boeing Dreamliner 787 jets.

(1)

Passenger Load

Using April 2008 for comparisons, BMI’s passenger load was a meager 64.7%
(0)
Monarch Airlines romps home for the victory with an impressive 78.1% passenger load. A number topped only by Easjet and Ryanair

(1)

Green Initiatives

BMI Baby remains firmly in the Ryanair camp with its approach to the environment. It’s against the government’s environmental measures, it’s made little visible effort to encourage environmentalism

(0)

Monarch has launched MAP - Monarch and Planet. MAP outlines Monarch’s policy to the environment including minimising consumption, emissions, waste; purchase from like-minded suppliers and exercise a positive influence upon the industry. Monarch works with ClimateCare and Sustainable Aviation to achieve these aims. Kudos.

(1)

Locations & Destinations

BMI Baby finally breaks its duck, although i’m still not overly fond of their Newquay to Manchester route. BMI Baby uses a greater network of regional airports with closer proximity to most people.

(1)

Monarch fails to get its clean sweep on this one. Although it avoid Heathrow, Monarch does use Gatwick, Manchester and Glasgow. These are three busy airports that increase use of CO2. Also, we can hardly give the point to an airline with the intention of setting up a low-fares route to North America.

(0)


BMI Baby: 1

Monarch: 4

Monarch advance into the semi-finals with a comprehensive thumping of BMI Baby’s absent green credentials. Will they face a sterner test in the next round? Most probably. They will be up against the greenest airline between Air SouthWest and EasyJet.

Catch up on what you’ve missed so far:

BLFA Round One: Aer Lingus -vs- Flybe

BLFA Round One: Ryanair -vs- Jet2

BeMoreEco Launches Battle of the Low Fares Airline

BLFA Round One: Aer Lingus -vs- Flybe

August 21st, 2008 by sara

So yesterday Ryanair took down Jet2, but only just. Now it’s time to see who Ryanair will be up against in the next round. Will it be their Irish compatriots, Aer Lingus, or will Flybe’s green credentials reign supreme.

Lets take a look at the basics:

Aer Lingus

aerlingus

Founded 1936
Fleet Size 42 Aircraft
Website www.aerlingus.com
Passengers 4.6m (2007)
Destinations 69
CEO Dermot Mannion

Aer Lingus is one of the world’s oldest airlines. The company has largely been under control of the Irish government and up to the 1990s offered services primarily to Irish passengers. However, since surviving the airline troubles of 2001, Aer Lingus has repositioned itself to compete with low-fares airlines like Ryanair and Easyjet. Most recently it was the subject of a takeover bid from Ryanair. The bid was blocked by the European Commission in 2007, buy Ryanair still owns a significant 29% stake in the company.

Flybe

flybe

Founded 1979
Fleet Size 76 Aircraft
Website www.flybe.com
Passengers 5m (approx)
Destinations 46
CEO Jim French

Flybe, formerly Jersey European Airways, has not grown as quickly as other airlines. It’s only in the past 6 years that company has come onto the scene. First it was renamed British European in 2000, and then Flybe in 2002 with a repositioning as a low-fares aline. In 2007 Flybe took over BA Connect, British Airway’s’ regional service. BA currently owns 15% of the company.

Head to Head

 

Aer Lingus

Flybe

Carbon Offsetting

Aer Lingus does not offer any carbon offsetting schemes, nor encourages customers to offset their CO2

(0) 

Flybe has announced a carbon offset scheme with PURE as their provider. PURE aims to meet the UK Government’s code of best practice for carbon offsetting, notably with regards to credits used and transparency.

(1)

Age of Aircrafts

Aer Lingus has 27 active Airbus A320s aged 3.5 years, 6 Airbus A321s aged 9.5 years and 9 Airbus A330s aged 9.2 years.

This brings the average age of Aer Lingus’ fleet to 5.6 years. Which isn’t bad, but sadly isn’t good enough to get them the point.

(0)

Flybe has a more ecletic fleet having inherited 5 BAe 146/ AVro RJ aircrafts aged 18.9 years. The fleet also includes 39 Dash 8s aged 2.8 years, 19 Embraer 135s/145s aged 7.9 years and 11 Embraer 190/195s aged less than a year.

The average age of Flybe’s entire fleet is 4.9 years.

(1)

Passenger Load

Aer Lingus really suffers here from expanding their fleet last year (in April 2007 their load was 81.2%).

This April their passenger load was 70.5%. Enough to take the point

(1)

However, Flybe’s passenger load for April 2008 was much worse. The CAA puts Flybe’s passenger load at a disappointing 63.2%.

(0)

Green Initiatives

Aer Lingus includes a section on their website outlining their environmental policies in 7 vague statements. Gems amongst these include "Continual improvement", "develop targets together with an environmental management program" and "promote environmental awareness". Sorry, unlike your 70.5% planes, this one just doesn’t fly.

(0)

Flybe has designated a hub of pages dedicated to their environmental efforts including; accepting their own responsibility, pioneering an eco-labelling scheme and investing capital in efficiency.

(1)

Locations & Destinations

Aer Lingus wins this one by offering primarily a point-to-point service, with some long-haul travel. It’s the lesser of two evils, and Aer Lingus takes it.

(1)

I admit, i’m biased here against Flybe. They are a regional airline, offering domestic flights that people could easily (and often as cheaply) take by train. Sure they eliminate some car journeys, but the CO2 produced in the atmosphere has a far worse impact. Worse, Flybe offer a connect service which increases the CO2 produced per journey.

(0)


Aer Lingus: 2

Flybe: 3

So Flybe’s green initiatives and carbon offsetting seal the victory against Aer Lingus. This means we have Flybe against Ryanair in the first semi-final next week.

On Friday we will see BMI Baby against Fly Monarch to see who will become the third team to advance to the semi-finals.

Catch up on what you’ve missed so far:

BLFA Round One: Aer Lingus 2 - 3 Flybe

BLFA Round One: Ryanair 3 - 2 Jet2

BeMoreEco Launches Battle of the Low Fares Airline

Barbie is A Big Green Offender

August 20th, 2008 by sara

barbie Mattel’s Earth Day Barbie doll range has been recognised as the worst culprit of greenwashing.

Last week Nigel’s Eco Store’s announced the results of its eco-awards. Mattel took unwanted prize for worse greenwashing offender for launching a Barbie doll made from excess fabric, whilst failing to take any measures to curb it’s use of plastic and non-recyclable packaging.

Oil giants Shell and ExxonMobil romped to second and third places. Shell for it’s advert depicting its oil refineries emitting flowers rather than smoke (seriously?), and ExxonMobil for arguing against the very existence of climate change.

(Via BrandRepublic)

The Battle For The UK’s Greenest Supermarket Heats Up, Sainsbury’s Opens Greenest Ever Store

August 19th, 2008 by sara

greensainsburys

Yesterday Sainsbury’s joined the great supermarket battle for the environmental initiative by opening the UK’s greenest ever superstore. The new store in Dartmouth, Devon, is built entirely from timber (not steel), collects rainwater to flush the toilets and uses wind turbines to power it’s checkouts. Better still, Sainbury’s have begun powering delivery lorries with methane-gas produced from rotting rubbish.

Sainsbury’s have really pulled out the stops on this one. The company has planted 400 trees to replace the 200 needed in construction, and engaged in no less than 38 energy-saving tactics. These include burning wood-chips in the biomass boiler, installing LED lights and solar-powered fans. Even in construction, Sainsbury’sclaim 90% of waste was recycled.

This very much seems to be the blueprint store for all of the supermarket’s new stores. Sainsbury’s anticipate that this store will use over 50% less electricity from the grid and produce 40% less CO2 than their normal stores. Sainsbury’s also hope to use 60% less rainwater than the typical supermarket store.

(Via: Brand Republic)

BLFA Round One: Ryanair -vs- Jet2

August 19th, 2008 by sara

The Battle of the Low-Fares Airlines (BLFA) begins today with Ryanair against Jet2. On paper this is a no-brainer. Ryanair is many times the size of Jet2, has been operating much longer and should easily have the resources to offer the greener airline. But is that the case? Jet2 is a smaller and potentially more nubile competitor. It’s the sort of company that might be pioneering many great strategies under Ryanair’s radar. Lets look at the basics:

 

Ryanair

Ryanair flight

Founded 1985
Fleet 166 aircraft
Website www.ryanair.com
Passengers 52m per year
Destinations 132
CEO Michael O’Leary

Following the deregulation of the European air industry, Ryanair attacked the market with collosal speed. They pioneered the low-fares airline concept in Europe and have witnessed an ever increasing number of passengers. Ryanair is now the 3rd largest airline in Europe.

Jet2

jet2

Founded 2002
Fleet 30 aircraft
Website www.jet2.com
Passengers 3.2m (2007)
Destinations 40
CEO Philip Meeson

Jet2 is a Leeds-based British low-fares airline. Despite being a late-entrant into the low-fares airline industry, Jet2 has grown quickly from 600,000 passengers in 2003 to 3.2m in 2007. This has coincided with a steady expansion of destinations.

 

Head to Head

 

 

RyanAir

Jet2

Carbon Offsetting

Ryanair does not offer any carbon offsetting schemes.

(0)

Neither does Jet2, but Jet2 wins the point by being the least-outspoken critic of the scheme.

(1)

Age of Aircrafts

Ryanair owns one of the most modern fleets out there. The airline boasts 166 Boeing 737 Next Generation aircrafts. The average age of their entire fleet stands at an incredible 2.8 years.

(1)

This is where Jet2 is really found wanting. Jet2 is not a big enough player in the low-fares airline space to update their fleet. The average age of Jet2’s fleet is 20.5 years. This means less-efficient aircrafts, especially against RyanAir’s modern fleet.

(0)

Passenger Load

You really can’t beat Ryanair on passenger load. Ryanair’s passenger load stands at an incredible 89%. 

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Jet2 comes in second on the Civil Aviation Authorities Passenger Load table with a score of 73.2%.

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Green Initiatives

Not many. Michael O’Leary is not known for doing more than necessary, and has previously referred to environmentalists as "Eco-nuts", "environ-mentalists" and other colourful names

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Jet2 doesn’t win this by any measure, but Michael O’Leary’s frequent derisions of green initiatives earn them the point.

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Locations & Destinations

Ryanair offers point to point destinations from a range over 16 regional UK airports. This reduces emissions produced both by customers travelling to the airports, and by the planes using Heathrow.

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Jet2 primarily operates in the North of the country, with 6 UK based hubs. Unlike Ryanair, Jet2 is expanding into the international foray, and has recently announced flights to Newark Airport in New York. This places Jet2 in the unenviable position of producing more CO2 with less efficient planes and without the reach of locality of RyanAir.

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Ryanair: 3

Jet2: 2

RyanAir’s modern aircraft fleet, passenger load and better regional reward the airline with a narrow victory over Jet2. It was a closer competition than some might expect, RyanAir’s flaws in carbon-offsetting and lack of green initiatives might well cost them the next round.

RyanAir will be up against the winner of home-rivals Aer Lingus and newcomers, FlyBe.