The BeMoreEco Interview – Lula Braithwaite at LoveLula
October 29th, 2008 byWe had five minutes with with Lula Braithwaite from LoveLula so we were very specific with the question we asked.
Tell us about your business?

LoveLula.com is an online organic apothecary where you’ll find over 800 organic and natural beauty products (all free from ingredients such as sls and parabens) by brands including John Masters Organics, Spiezia, Dr Alkaitis and suki
What makes the company a great place to work?
We’re all passionate about what we do and love the products. It doesn’t really feel like work!
Who do you most admire in the green industry?
Craig Sams (founder of Green & Blacks) for his integrity and passion for his beliefs
What is the most rewarding part of your job?
Being in a position to advocate and promote organic beauty and to make these amazing products available to a wider audience
What is your vision for an eco Britain ?
I’d love to see us as a nation of people more in touch with nature and with our instinctive sides; something that modern life seems to have separated us from. We’d be much happier and healthier as a result and we’d automatically make lifestyle decisions that were more eco friendly.
What is your number one Eco Christmas Idea?
My new in-laws do a ‘present fuddle’ (don’t ask me where the name came from!). Everyone buys just one gift for the family member who’s name they draw from a hat. The gifts are then given out by the youngest member of the family and everyone opens their gift together. Now that I have 16 brothers (in law) & sisters (in law) and 17 nephews and nieces I’m rather glad of this tradition!!
What is the most important piece of information you have ever been told?
Eat your greens
If you were prime minister for the day, what one thing would you do?
Increase investment in technologies that will help us move away from our crippling dependence on oil.
If you haven’t shopped at LoveLula before <click here>
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