bemoreeco

Looking for some concrete marketing advice for the new year? Susan Gunelius of KeySplash Creative lists 10 Advertising Words To Avoid in 2009 and she makes some good sense. She points out that in these uncertain times straightforward, honest advertising messages are the way to go. Here they are:

1. Free

2. Guarantee

3. Really

4. Very

5. That

6. A Lot

7. Opportunity

8. To Be (or Not To Be, For That Matter)

9. Synergy

10. Drinkability

(If you’re really interested in the topic read 25-8 Marketing’s100 Overused Marketing Words and Phrases.)

Read Gunelius’ article to fully understand why each word needs to be shunned, but I for one am thrilled that going green didn’t make the list this year.

P.S. Organic, however, was not so lucky.

Source: Ecoprunuist