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In the near future, the “greenness” of a gadget will have a big influence on whether consumers will buy it, suggests research published as CES begins.

Consumers will soon look for more information about the environmental impact of a gadget and how it was made. Published by the Consumer Electronics Association (CEA), it suggests people will pay more for truly green products. But, it warned, consumers are very sceptical about the green claims made by hi-tech firms for their products.

“Green is becoming a purchasing factor,” said Steve Koening, director of industry analysts at the CEA, which organises the giant annual Consumer Electronics Show.

CEA research found that consumers were becoming increasingly curious about how products are made and packaged, whether the processes involved were environmentally friendly and what provision is made to recycle a product once it became obsolete, he said.

“More than half are willing to pay a little more for ‘green’,” said Mr Koening. “22% said they were willing to pay up to 15% more for it.”

But, he said, this conversion to environmental causes went hand-in-hand with a demand for more information about green gadgets. More than 38% of those interviewed by the CEA said they were confused by green product claims and 58% wanted to know the specific attributes that prompted hi-tech firms to label their products green. Many, said Mr Koening, were also very sceptical about the claims many manufacturer’s made for their products.

Source: BBCNews

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