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Recycle Week – Coca-Cola, Sussex Woman and Chalk Cliffs?

June 23rd, 2009 by mark

Coca-Cola has unveiled what it claims is the world’s biggest recycled artwork in order to mark Recycle Week, which runs 22-28 June.

The 50-metre artwork is made from aluminium cans and lies on top of the chalk cliffs of the Sussex coastline. Dubbed Precious Metal, the work is inspired by a classic 1949 Coca-Cola summer poster of a woman in a swimsuit relaxing in the sun. Coca-Cola hopes that it will inspire consumers to recycle more this summer.

Coca-Cola is currently working with WRAP (Waste & Resources Action Programme) to install Recycle Zones around the UK to help make it easier for consumers to recycle their cans and bottles.

Launching a year ago, the scheme now has 20 active Recycle Zones with another 60 on the way before 2011. The brand has also teamed up with WRAP’s Recycle Now campaign to encourage the public to up their recycling efforts during Recycle Week. Consumers can go to a dedicated website to make a pledge and also have the chance of winning a bespoke recycled sculpture from Robert Bradford, the lead artist behind the project.

In support of recycle week the teams at BemoreEco and MoreEco will be blogging their recycling exploits each day so please visit are recycling page to see what we have been up to during the week.

Also as bonus if you sign up to MoreEco during Recycling week we will give you an extra 100 joining points. Use offer code ‘recyclenow’.

Picture Source;- Marketing

Posted in Business, Video, eco pictures, recycle week | Tags: , , , , , , , , , , , | 5 Comments »

5 Responses to ' Recycle Week – Coca-Cola, Sussex Woman and Chalk Cliffs? '

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  1. BeMoreEco » National Recycle Week Updates said, on June 23rd, 2009 at 10:55 am

    [...] Tuesday 23rd July – Coco-Cola, Sussex Woman & Chalk Cliffs! [...]

  2. Coca-Cola Recycle Week stunt – Picture 2 « Eco Pic Of The Day said, on June 23rd, 2009 at 1:30 pm

    [...] BeMoreEco – Eco Summer Holidays – Part 2 – CouplesRecycle Week – Coca-Cola, Sussex Woman and Chalk Cliffs?Recycle Week – First Day EventsNational Recycle Week UpdatesRecycle Week Poem – Why Recycle by [...]

  3. BeMoreEco » Recycle Week - Day 2 said, on June 23rd, 2009 at 2:07 pm

    [...] come up with. They have created a 50m artwork made up of 200,000 aluminium cans by Robert Bradford. Click here for pictures, video and BeMoreEco [...]

  4. Almost Mrs Average said, on June 24th, 2009 at 7:04 am

    Great video Mark – thanks for sharing :-)

  5. Ethical Pulse said, on July 3rd, 2009 at 2:58 pm

    BeMoreEco – National Recycle Week Diary…

    WRAP Recycle Week will took place between 22nd and 28th June. In support of recycle week the teams at BemoreEco and MoreEco blogged their recycling exploits each day.Below, are all the posts that were made.Sun 28th June – Day Seven – The Final DaySat 2…

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