bemoreeco

Following three days of intense deliberation by the judging panel, the Green Awards 2009 is pleased to announce this year’s shortlist across 16 categories. The winners will be announced at the 4th annual Green Award ceremony on 18th November.

The shortlisted work ranged from the informative to the amusing, with entries being selected from a competitive pool for the clarity of their message, creativity of expression and their sustainability rationale. The hot topic throughout was whether companies could be accused of ‘Greenwash’ or were in fact truly living their values by providing both qualitative and quantitative evidence of the positive sustainable impact of their campaigns.

Dr Peter White, Director of Global Sustainability, P & G and Chair of the UK judging panel, said: “This year’s Green Awards will recognise excellence in sustainability communications from organisations large and small, public and private, and from home and abroad.”

“The entrants demonstrated the innovation and creativity needed to communicate sustainability, even during the current financial downturn. The diversity and creativity of the entrants resulted in much discussion on the judging panel to select the final and worthy winners.”

The Green Awards 2009 short list is as folows;.

Best Green Advertising (Press & Outdoor)
Waste Aware Scotland: Waste Aware Scotland Recycling Campaign
The International Fund for Animal Welfare: Turtle Beach Event

Best Green Audio-Visual
Spanner Films: The Age of Stupid
Global Renewables, Lancashire Council, Blackpool Council: Adventures on the Environmental Journey
Green Thing: Meet Green Thing

Best Green Campaigner
Sponsored by ASDA
Car Free Walks: Car Free Walks

Best Green Charity/Social Enterprise Campaign
Keep Britain Tidy: Food on the Go Campaign
The Climate Group: Eat Seasonably

Best Green CSR Report
Guardian News & Media: Living Our Values
Aster Group: Foundations for our Future
Kingfisher Plc: Future Homes CR Report

Best Green Direct Mail
Sponsored by Royal Mail
South Oxfordshire District Council: South Oxfordshire District Council Waste Collection Service
Four Corners Print / Responsible Print: Responsible Print one piece mailer

Best Green Event
Belfast City Council: Stitch and Style
Unity Marketing Group: 10:10 – UK Launch Event
Sony: Focus on the Rainforests Exhibition

Best Green Integrated Campaign
The Climate Group: Eat Seasonably
Belfast City Council: Waste Week 2009
Reading Borough Council: Cutting Carbon with Kyocera
The Co-operative: The Co-operative – ‘Good For Everyone’

Best Green Internal Communications
Sponsored by Haymarket Brand Media
Turner Broadcasting System Europe Ltd: Turn Turner Green
Informa plc: Going Green: Green Week
EHS Brann: Greenius “

Best Green International Campaign
Acne Advertising (Sweden): Flygbussarna Airport Coaches
Coop (Switzerland): “Footprint”
The International Fund for Animal Welfare (Australia): Tails for Whales
Max Hamburgarrestauranger AB (Sweden): Climate on the Menu
Sony Europe: Forest Guard

Best Green New Media
Green Thing: Green Thing
The International Fund for Animal Welfare: A World Without Gorillas

Best Green Packaging
Sponsored by Tesco
The Wool Packaging Company: woolcool® Insulated Food Packaging
The One Off: HaPe Eco Toys Packaging

Best Green PR Campaign
Thandi wine: Farm Workers to Full Owners – Thandi wine
British Gas: Green Streets

Best Green Public Sector Campaign
Sponsored by Yell
South Oxfordshire District Council: South Oxfordshire District Council Waste collection Service
Cumbria County Council on behalf of the Resource Cumbria Waste Partnership: The R Factor
London Borough of Bromley: School Travel Plans
Scottish Government: Forget me not, Scotland

Best Green Radio
Sponsored by Passion for the Planet
The Carbon Trust: Driving applications for loans to fund energy efficient equipment
Kyocera Mita (UK) Ltd: Every Page Counts

Best Green Website
The Fairtrade Foundation: Fairtrade Towns
Marks and Spencer: Plan A Website
The Climate Group: Eat Seasonable